Top of Mind
31.4%
▲ 2.1 pts
Spontaneous
58.2%
▲ 1.4 pts
Total Awareness
86.7%
▲ 0.6 pts
Ad Recall
23.9%
▼ 1.8 pts
Total spontaneous awareness — wave over wave
n=1,200 / waveOur brandCategory avg
Awareness ranking
W4Awareness funnel
W4 · our brandTotal awarenessaided + unaided
Spontaneousunaided recall
Top of mindfirst mentioned
Ad recallseen advertising
Spontaneous awareness by segment
| Segment | Aware | Δ W3 |
|---|---|---|
| 18–24 | 63.1% | +2.7 |
| 25–34 | 61.4% | +1.2 |
| 35–44 | 55.8% | -0.6 |
| 45+ | 48.9% | +0.4 |
| Riyadh | 60.2% | +1.9 |
| Jeddah | 57.0% | +0.8 |
Category Entry Points — mental availability
% linking our brand to each CEP · W4| Category Entry Point (CEP) | Our brand | Category avg | Δ vs W3 |
|---|---|---|---|
| When I want a quick refreshment | 42.1% | 31.0% | +3.2 |
| With a meal / fast food | 38.7% | 34.5% | +1.1 |
| Hanging out with friends | 29.4% | 27.8% | -0.9 |
| As an energy boost | 18.2% | 22.6% | -2.4 |
| Celebrating an occasion | 15.0% | 13.9% | +0.5 |
| Late-night craving | 11.8% | 14.2% | -0.3 |
All metrics — wave over wave
W1 → W4Total awarenessSpontaneousTop of mindAd recall
Open-text mentions
coded · W4"It's the one I always reach for when I want something refreshing with friends."
— Male, 24, Riyadh · CEP: refreshment"Good taste but I don't really see their ads anymore compared to last year."
— Female, 31, Jeddah · theme: advertising"I switch between brands depending on what's on offer at the store."
— Male, 38, Dammam · theme: price / availabilitySettings
Survey source, wave mapping, brand list, and CEP definitions would be configured here.
⚠ All figures are placeholder data. Wire this to the Muhimma SPSS survey tools to pull live awareness, recall, and CEP numbers per survey + wave.